Preview release · pieces, pricing and dispatch dates are illustrative · orders open at launch — enquiries welcome
Laboratory-grown. Clearly disclosed.New Zealand · NZD · GST included
Size and shape

How big will it actually look?

Carats are weight. Presence is surface.

Two stones of identical weight can look meaningfully different sizes. Buy the face-up outcome, not the number.

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Campaign poster: size doesn't matter? Really? A tape measure at roughly 17 cm beside a ring at exactly 5 carats

Carat weight versus face-up size

Carat measures mass. What the eye reads is spread—the area facing up. A deep-cut stone hides weight underneath where nobody sees it.

Elongated shapes such as pear, oval and emerald cuts carry more of their weight in visible surface, which is why they look larger per carat than rounds.

Proportion beats paper

A well-proportioned stone one grade “lower” on paper routinely out-performs a poorly cut stone with a prettier certificate line. Light behaviour is the product.

DD selects for spread, symmetry and life first, then confirms the grades support them. That order matters.

Scale on the body

The same stone reads differently on different hands, ears and necklines. Setting height, claw weight and band width all change the impression of size.

This is why the DD brief asks what the piece must do when worn—presence is a styling outcome, not a specification line.